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What do the Match Options Mean?

A quick reference for the matching options on the Analyse and configure step

The Analyse and configure step lets you choose how closely a domain has to resemble your term before RightHub flags it as a finding. You enter just the term itself, without a TLD (e.g. anaqua, not anaqua.com) β€” RightHub then checks that term against domains across all extensions. Each match option below controls a different kind of match β€” turning more of them on catches more domains, but also means more findings to review.


Exact Match

What it means:

The term is a 1:1 match to the domain name, regardless of extension. Entering anaqua returns findings like anaqua.com, anaqua.ip, anaqua.ai, and so on across every TLD.


Contains Start / Middle / End

What it means:

Your term appears inside a longer domain string, rather than standing alone:

  • Contains start β€” the domain opens with your term (e.g. anaquasupport.com)
  • Contains middle β€” your term sits inside the string (e.g. theanaquagroup.com)
  • Contains end β€” the domain closes with your term (e.g. buyanaqua.com)

Typos

What it means:

Catches common misspellings of your term β€” swapped, doubled, or dropped letters (e.g. anaqau.com, annaqua.com, anqua.com).


Distance

What it means:

Distance uses the number of single-character edits (insertions, deletions, substitutions) β€” to catch domains that are close to an exact match but not identical.

  • Distance 1: one character off, e.g. anaquas.com β†’ 1 edit away from anaqua
  • Distance 2: up to two characters off

This applies to the whole domain name, the same way Exact match does β€” it's Exact match with some tolerance built in.


Distance+

What it means:

Distance+ applies that same edit-distance logic, but to substring matching instead of the whole domain β€” pairing with the Contains options rather than Exact match.

  • Distance+ 1: e.g. theannaquaplatform.com β†’ contains "annaqua," which is 1 edit away from anaqua, even though the full domain isn't close to it at all

Use Distance+ when you want to catch a misspelled version of your term buried inside a longer domain, not just a misspelled version of the whole thing.


Quick Way to Think About It

Option
Matches
Tolerance
Exact match
Whole domain
None
Contains start/middle/end
Substring
None
Typos
Whole domain
Common misspelling patterns
Distance
Whole domain
1 or 2 edits
Distance+
Substring
1 or 2 edits to a substring
Β 
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